Sophie approached me to help bring her brand to life. Sophie is a professional dancer, choreographer and teacher based in London. She had some existing branding colours and a simple line art logo she was using. She wanted it incorporated into a logo as well as some additional assets like business cards and brochure.


I started by transforming the line art into a vector and then playing around with a variety of different logo concepts using her brand colours.

Before deciding on the final design. 

We then introduced two need line art drawings incorporating the other styles of dance Sophie does. 

Business cards were designed to bring it all together and incorporate the branding we had just finalised.


The final piece of print media, a beautiful postcard flyer complete with cutom hand drawn social media icons to showcase Sophie has to offer.

Lastly I designed some Facebook cover images.

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